A 7yo boy was kidnapped from someplace in Oregon.  It's received the kind of coverage parents can only get when their missing child is cute enough to imply profitability to network news directors.  During a one-year period studied by the DOJ (stat via missingkids.org), an average of 2,185 children were reported missing each day.  Paring the news coverage down to the occassional poster child makes the subject more manageable, but it also gives the illusion that kidnapping is a rare occurrence.